Our Mission

At Jewel Frost, everything begins and ends with our customers.

Our mission is simple yet powerful: to raise the standard of fine jewelry by offering uncompromising quality, transparent sourcing, and modern design — all wrapped in a brand experience that feels personal, emotional, and aspirational.

Customers First

Jewelry isn’t just what we make — it’s what you live in. From engagement rings to everyday staples, our goal is to create pieces that become part of your story. We design with care, craft with precision, and serve with honesty, because your trust means everything to us.

Global Reach, Local Heart

As we grow into a global brand, we remain committed to building locally wherever we go. That means employing artisans, jewelers, and partners in the communities we touch, so every Jewel Frost piece carries not only your story, but theirs too.

Elevating the Industry

We believe fine jewelry should never be a compromise. That’s why we combine New York’s diamond-district heritage with evolving technologies and timeless design. Our standard is clear: consistency, transparency, and trust in every piece.

White

Empowering People

Behind every diamond and every setting are the skilled hands of craftspeople. From polishers and setters to small workshops around the world, we’re committed to creating opportunity and ensuring that those who shape our jewelry thrive alongside us.

Gold

Jewelry With Meaning

We design jewelry not just to sparkle, but to matter. Every piece is crafted to be worn every day, stacked and celebrated, and eventually passed on. It’s jewelry that holds your milestones, your memories, and your meaning — while honoring the communities that brought it to life.

Visit our store

JEWEL FROST

20 West 47 Street,
New York, NY, 10036

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